The Geek Spectrum
What level of
Real Estate Geek are you?
GeekDom has its own pecking order.
The following is a scale of 1-10 to help you decide
where you place on the world of Geeks
1. At this level you have an email address, however
you print each email out and write out your response
to have your assistant reply to your messages.
2. Now you respond to emails sent to you.
However, you still feel compelled to forward every
joke and cute cartoon to everyone in your address
book. (please advance to level 3 as soon as
3. After much
chastisement, you now only send jokes that make you
LYAO (see list of abbreviations) and only to
appropriate recipients. And you are now
wondering about what the heck a B.C.C. is ?
The lights are starting to come on for you now.
You easily navigate through your MLS system.
Embolden by the power of the internet you are
buy your own domain name and buy the latest and
greatest template package from a company like
4. Now, after owning a domain name and launching your
website and you wait by your computer waiting for
the home buying and selling mobs on the internet to
beat the proverbial path to your door.
5. Since your website is an off the shelf duplicate
of hundreds of other agents, you decide to invest
some time into making this "internet thing work."
So you attend a training at the board of REALTORS™,
you find your password information (finally) and
call the tech support at your web-hosting company...
who, by the way are continuing to hit your credit
card each month whether or not you are getting any
leads (kinda sounds like that health-club membership
you signed up for). After several hours of trial and
error you are starting to make your site more than a
cookie cutter site, pretty or not it is starting to
take on a look of its own. Your introduction
to words like html, pay-per-click, meta-tags and SEO
now start to make some sense.
6. After spending several weeks modifying your site,
you finally have figured out some of the cool stuff
that has been built into your site. Now you
just need to get some people to go to it.
Google Adwords beckons to you and you enter
the world of Pay-per-click (PPC). Oh by the
way, by now you should now what "BCC" means.
7. Overwhelmed by the cost and perhaps underwhelmed
by the response you retreat a little on the PPC and
launch your organic search engine campaign. By
now you can look at html code and see more than a
bunch of gibberish. With confidence you update
your meta-tags, descriptions and title bars.
And most importantly you embrace
link exchange and start posting and filling out
link request right and left.
8. Realizing there is lot more to this, you either
decide to hire someone to do it, stop where you are
or push forward to learn more. By now you have
found cool forums like
RealEstateWebmasters and SearchEngineForum and
have gotten past the lurking stage and post a dumb
question or two. Hopefully, nice moderators
Doug Towes or
will help guide you to the various resources out
9. You now embrace geekhood, wearing it like a badge
of honor. Computers are now truly your friend
and you can stare at html code without going
cross-eyed. You understand CSS and perhaps
flirt with PHP and definitely are "so over frames."
10. You enter into the top-level of geekdom by
realizing that even though you sell your services
(for a fair honorable price) that as smart as you
are, the rules change every day. Yep, every
stinkin' day the internet reinvents itself and the
rules change. Dang, what was Al Gore thinking
when he first invented the internet any way?
You realize that even though others come to you for
advice you must daily sharpen the axe.
I recently met what I would categorize as a Class 10
Diane Cunningham who spoke at the MIVA
Conference in San Diego. In addition to
knowing SEO inside and out, she is brave enough to
teach Doctors about how to use their Palm PDA's!